Business Development Plan Bootcamp

For Outside Counsel Tired of Servicing Others & Wanting to Make It Rain

A Hands-On Business Development and Growth Plan Workshop

Friday, January 10, 2025

12:00 pm - 2:00 pm ET / 9:00 am - 11:00 am PT

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Business Development Plan Bootcamp

For Outside Counsel Tired of Servicing Others & Wanting to Make It Rain

A Hands-On Business Development and Growth Plan Workshop


Friday, January 10, 2025
12:00 pm - 2:00 pm ET / 9:00 am - 11:00 am PT

Your Investment Includes a Complimentary 30-minute Session with Sheila Murphy

Limited to 15 Attendees

In your personalized plan session, you will…

  • Enhance your plan to target those contacts who you can convert quickly.
  • Brainstorm and develop strategies to get you to your finish line.
  • Squash any inner voices questioning or interfering with your ability to make it rain.
  • Eliminate any speed bumps that could slow down your plan

A virtual hands-on workshop for ambitious lawyers who want to control their careers and compensation and have more flexibility and freedom.

Whether your goal is to convert your first client or make your current book of business explode, your goal is achievable with the right marketing plan for your ideal clients and understanding how to convert contacts into clients.

In this 2-hour session, we will work through your vision and goals for 2025 and emerge with a business development plan to virtually guarantee your goals – regardless of the economy or other outside forces.

  • Waiting for clients to discover you doesn’t work.
  • Relying on others to feed you work—is a risky strategy that puts your career in the hands of others.
  • Haphazard marketing when you “have time” doesn’t work.
  • Goals without strategic implementation plans don’t work.
  • Action without conviction will take you nowhere.

If your plan for business development in 2024 did not work out as you planned - you are not alone.

Many outside counsel fail to hit theirs. Why?

  • They lack a written step-by-step plan that would lead to client conversion and expansion.
  • They engage in haphazard marketing when they have a moment rather than a strategic plan focused on their ideal clients and revenue sources.
  • They fail to engage in consistent business development activities.
  • They hesitate to invest time in developing and executing theirs
  • They lack accountability and support from a coach and peers.

In this powerful session, you will...

  • Turn your vision for success into an actionable plan.
  • Perform diagnostics on your business development, branding and networking.
  • Identify your ideal clients and revenue sources and develop specific steps to cultivate contacts and convert them to clients.
  • Create branding and networking plans focused on your value adds and your ideal clients’ needs that will increase your sales funnel.
  • Master simple selling strategies that deliver big returns
  • Develop execution and accountability approaches to ensure success
  • Step into the rainmaker role, you need to be in order to play in a bigger arena–without doubting your ability.

To maximize your results, you will have pre-work that will have you ready to get to work right away in the session.

What Others Say About Working With Sheila

Sheila has been an invaluable coach. She has inspired me and taught me many invaluable business development strategies for growing my private practice. As a former officer and in-house lawyer at a major corporation, Sheila has the background and knowledge to coach lawyers in private practice regarding what in-house legal departments want and need and also to coach in-house lawyers regarding how to climb the corporate ladder within the law department. Sheila will help you create a plan and will touch base with you weekly to make sure you did your homework. This keeps you accountable. Sheila’s programs are personalized and provide practical tips. Sheila is a master at building a business network. I recommend Sheila wholeheartedly.

Penelope, Partner
East Coast Law Firm 

Working with Sheila on a personal level has really helped me become focused and efficient in determining my goals and strategies, and then making it happen. With her insights and experience, she has helped me craft a step by step process for achieving these goals that seemed overwhelming before she was on the scene. Her knowledge of the industry, and the movers and shakers within it, has also been invaluable for helping focus my energies and directives and deciding where my efforts will be the most effective.

Jodie, Partner
NYC Law Firm

Friday, January 10, 2025
12:00 pm - 2:00 pm ET / 9:00 am - 11:00 am PT

About Your Executive Coach:

Sheila Murphy:

Sheila, the primary coach for the retreat is a certified career and business development coach whose clients are ready to make power moves to create forward momentum in their careers, compensation, and courage. The lawyers who partner with me want to go from uninspired and uncertain to unstoppable in their careers, and Sheila is all in to help them do it. 

As a former award-winning senior legal officer for a Fortune 50 company, Sheila is industry-tested and connected with her hand on the market’s pulse. She understands how attorneys stand out in their career development efforts. In short, Sheila knows what companies seek in outside counsel and how to get you on their radar and in the room.

Knowing that her clients are time-crunched, Sheila shows them how to play the legal success game in practical result-focused steps. Sheila helps them own, unleash, and broadcast their unique talents.

Sheila’s clients benefit from her honest feedback, introductions, and support. Once her clients learn the legal success game’s rules, they are excited to know how to play now and in the future. Most importantly, Sheila’s clients no longer feel that they are pawns in someone else’s game and are free to control their own destinies.ar

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